Sony Corporation :: essays research papers

Sony Corporation-Company InformationSony was founded in Tokyo in 1946 by engineer Masaru Ibuka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to variety their own products. The companys success started in 1946 when Sony launched Japans first transistor and the first all-transistor radio in 1955. In the more than 50 years since the company first began trading, it has grown from 20 employees to over 160,000 people around the world. The name Sony was chosen from the Latin word sonus, which is the root of sonic and sound, and the side of meat word sunny. Sony Corporation of America was established in the United States. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Companys products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in th e worldwide music and image-based software markets. Since the 1980s, Sony had transformed itself from an electronics company to a global entertainment company with such products. roughly of this companys major competitors include Matsushita, Philips, and Sanyo. The worlds first CD player was launched in October 1982.Sony conducts insurance operations through and through Sony Life, a Nipponese life insurance subsidiary, and Sony Assurance Inc., a Japanese non-life insurance subsidiary. Sony is engaged in a leasing and credit financing business in Japan through Finance International Inc. It also conducts an internet-based banking business in Japan through Sony Bank Inc. which is an eighty share directly owned subsidiary of Sony Financial holdings.Sony acquired capital of South Carolina records from CBS and it was named Sony Music Entertainment. Sony has been historically notable for pushing its own in-house standards for new recording and storage technologies, which are often diffe rent from those of other manufacturers or of market trends and standards.On July 20th, 2004, the European Union approves a 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG, and will control 60 percent of the world wide market.